Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

  • Deadwood Covered Bridge

    Florence, Oregon 97439

    The architectural elements of Deadwood Bridge are quite unique. Flooring was installed on a slant so that traffic rounding the corner onto the bridge would travel more safely. Other elements include false end beams, semi-elliptical portal arches with trim, and large openings along the west elevation. The cost to build the bridge totaled $4,814, and it became a part of the state's secondary road system.

Featured accommodations

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

Featured Events

  • So You Think You Can Sing! Karaoke

    Three Rivers Casino & Hotel
    5647 Hwy 126
    Florence, Oregon
    877.374.8377
    January 4 - December 27, 2017

    If you’ve got the pipes, Three Rivers Casino has got the mics! So You Think You Can Sing! Karaoke, every Wednesday night.

    Visit Website
  • Florence First Friday

    Historic Old Town and Antique District
    Bay St
    Florence, Oregon 97439
    January 6 - December 1, 2017

    Dine and shop every First Friday of the month in Florence! Merchants will offer special discounts, wine tasting or some inviting music to enhance your time in the unique shops and restaurants. Look for signs in the windows of participating businesses.

    Visit Website
  • Florence First Friday

    Historic Old Town and Antique District
    Bay St
    Florence, Oregon 97439
    January 6 - December 1, 2017

    Dine and shop every First Friday of the month in Florence! Merchants will offer special discounts, wine tasting or some inviting music to enhance your time in the unique shops and restaurants. Look for signs in the windows of participating businesses.

    Visit Website

Featured Deals

  • Horseback Riding Package – Driftwood Shores

    Feel the gentle breeze blowing as you fulfill the fantasy of riding a horse on the sandy beach at the Oregon Coast. Now you can stay in one of Driftwood Shores Resort ocean view rooms and get a discounted ride on that fantasy beach ride or guided tours. C&M Stables has horses available for every level of riding skill and for petting. Fun lifetime experience.…

  • Overleaf Lodge & Spa – 20% Off

    Enjoy 20% off per night at the Overleaf Lodge if you bring in 2 cans of food (2 cans per night) through March 23rd – some black out dates apply. For more information please call 541-547-4880.

  • Best Western AAA Discount

    AAA members enjoy a hotel discount of 10% or more on rooms at Best Western® Hotels® & Resorts.  Hit the road and explore amazing destinations across North America. From warm breezes of the Florida beaches to the dramatic coastlines of the Pacific Northwest, travel the amazing sites and save with your AAA discounts all along the way.  To Start Saving: Reserve a hotel room online…

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