Florence

Located on the central Oregon coast along Highway 101, Florence is a scenic and recreational paradise. A charming old town which was originally a mill town, Florence has a population of over 6200. Old Town boasts a number of interesting shops and restaurants, and there is a marina and RV campground on the waterfront. Along Highway 101, there are many new stores in this growing area of the Oregon coast.

Camping, fishing, dune buggy rides, sand boarding, shopping, crabbing, clamming, birding, hiking and golfing are but a few of the activities available in Florence.

Featured activities

  • Sea Lion Caves

    91560 Hwy 101
    Florence, Oregon 97439
    541-547-3111

    The Sea Lion Caves (the world\'s largest Sea Cave according to Guinness) are located approx. 11 miles north of Florence and offers an awe-inspiring, intimate view of Sea Lions in their natural habitat. Descend over 200-feet into the world\'s largest and most spectacular sea cave. The cave is the home of the wild stellar sea lion, primarily during the fall and winter months and is called the hauling area.

  • Heceta Head Lighthouse

    Hwy 101 S
    Florence, Oregon 97439

    Named after Don Bruno de Heceta, a Spanish explorer, Heceta Head lighthouse is located north of Florence. This 56-foot tower was first lit in 1894. This lighthouse is 205 feet above the ocean and the light sits at the top of the 56' tower illuminated in 1894. A half-mile hike will lead visitors to this lighthouse, in addition to seabird nesting sites and nearby Bed and Breakfasts located in the assistant keeper's home. The short 1/2 mile hike to the top of the lighthouse from the parking lot is well worth the effort. The spectacular view makes it a great place to share a kiss or for a picnic. Open daily, May-September and Friday-Monday during March, April and October for tours.

Featured accommodations

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

Featured Events

  • 2nd Saturday Gallery Tour

    Various Locations
    Laurel Street & Bay Street
    Florence, Oregon 97039
    (541)991-8213
    January 13 - December 8, 2018

    A self-guided tour of Florence galleries featuring receptions and local artists on the second Saturday of each month year-round, rain or shine.

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  • National Theatre Live Screenings at City Lights Cinema

    City Lights Cinemas
    1930 Hwy 101
    Florence, Oregon 97439
    (541)305-0014
    October 3, 2018 - March 2, 2019

    City Lights Cinema in Florence screens two performances each of several filmed performances of Britain’s National Theatre Live. The works will be broadcast from London’s West End, where each play has received critical acclaim and public attention. Each play will have an evening showing on Wednesday and a matinee showing the following Saturday.

    • ​October 3 & 6 – "Julie" starring Vanessa Kirby and Eric Kofi Abrefa and directed by Carrie Cracknell
    • October 17 & 20 – "King Lear" starring Ian McKellen and directed by Jonathan Munby
    • November 21 & 24 – "Allelujah!" written by Alan Bennet
    • December 12 & 15 – "The Madness of King George" starring Mark Gatiss and Adrian Scarborough
    • January 9 & 12 – "Antony & Cleopatra" starring Ralph Fiennes and Sophie Okonedo and directed by Simon Godwin
    • February 27 & March 2 – "I’m Not Running" starring Sian Brooke and written by David Hare

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  • Florence Festival of Trees

    Florence Events Center
    715 Quince St.
    Florence, Oregon 97439
    541.997.0126
    November 24 - 25, 2018

    The Oregon Coast Military Museum hosts their sixth annual Florence Festival of Trees with a free family day on Saturday and a ticketed gala on Sunday evening. Walk through a winter wonderland, meet the Basset Hound reindeer, say hello to the elves, and Santa and treat yourself to cookies and refreshments. Over 100 festively decorated holiday trees and wreaths sponsored by local businesses will be available to purchase.

    The gala event on Sunday will start of the holiday season with Christmas music, a delicious dinner, wine and beautiful decor. An assortment of trees will be available to purchase, some of which will be in a live auction. Tickets to this event include dinner and drinks and the dessert auction. Limited seating is available and must be reserved.

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