Florence - Oregon Coast Visitors Association


Located on Highway 101 on the central Oregon Coast (in fact, almost at the exact center) is Florence—Oregon’s Coastal Playground. Big sand dune adventures (dune buggies, ATVs, sandboarding, camping) are near the top of the list of things to do. But with miles and miles of uncrowded beaches there is horseback riding, beachcombing, tide pooling, kite flying, boogie boarding, surfing, kiteboarding, and romantic sunset beach walks. Oh, and there are ancient forests for hiking, foraging, biking, and finding waterfalls. In between there are more than a dozen pristine lakes within a dozen miles, the Siuslaw River, and all kinds of fishing, crabbing, and clamming. If in-town adventure is more your style, there is a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. World-class golf, museums, an antique district, casino gaming, and a public events center with international caliber shows round out the offerings.

Featured activities

  • Sea Lion Caves

    91560 Hwy 101
    Florence, Oregon 97439

    The Sea Lion Caves (the world\'s largest Sea Cave according to Guinness) are located approx. 11 miles north of Florence and offers an awe-inspiring, intimate view of Sea Lions in their natural habitat. Descend over 200-feet into the world\'s largest and most spectacular sea cave. The cave is the home of the wild stellar sea lion, primarily during the fall and winter months and is called the hauling area.

  • Florence Visitor Information - Eugene, Cascades & Coast

    Florence, Oregon 97439

    Eugene, Cascades & Coast... Real Adventures. Real Close. Located on the central Oregon coast at the mouth of the Siuslaw River, Florence offers visitors the opportunity to experience all of the region's variety in one visit. From fresh water lakes to miles of sand dunes and world-class landmarks, Florence is a favorite destination for visitors across the globe.

Featured accommodations

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

Featured Events

  • The Red Velvet Cake War

    Florence Playhouse
    208 Laurel St.
    Florence, Oregon 97439
    September 6 - 15, 2019

    It’s About Time Productions presents The Red Velvet Cake War.

    This time we’re heading down to Sweetgum,Texas where the Verdeen cousins, Gaynelle (Laura Miller), Peaches (Victoria Seitzinger) and Jimmie Wyvette (Judy Kaplan) are set to hold the Verdeen family reunion, much to the chagrin of their stern Aunt LaMerle (Linda Sherwood). The girls taking charge of the reunion has created a competition to see who can bake the best red velvet cake. All of this happens while Gaynelle is undergoing a mental evaluation after reacting unfavorably to her husband‘s girlfriend. Be prepared to laugh till your sides hurt as these, plus a few more, wacky characters take stage. The rest of the cast includes Gary Miller, Portia Neff, Angie Terrell, Barry Sommer, Kristi Whittington, Grant Harmond & Sheri Susee. The show is directed by Beth Johnston.

    The Red Velvet Cake War by by Jessie Jones, Nicholas Hope and Jamie Wooten. (Designing Women, The Golden Girls, The Savannah Sipping Society). 

    Don’t miss this hilarious show! Presented by special arrangement with Dramatists Play Service, Inc.

    Tickets are $20, available at the door, Florence Playhouse box office or by calling (541)999-9392.

  • Rods ‘N Rhodies Invitational Car Show

    Historic Old Town Florence
    Bay St
    Florence, Oregon 97439
    September 13 - 15, 2019

    The City of Florence welcomes you to the 12th Annual Invitational Rods ‘N Rhodies Car Show. It’s going to be a weekend of fun as Historic Old Town Florence comes alive with the sights and sounds of some of America’s best 1976 and earlier rods and custom cruisers with food, music, a citywide garage sale and book festival. See more than 100 of the West Coast’s most marvelous automobiles that have been selected for the invitational.

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  • Second Saturday Gallery Tour in Florence

    Historic Old Town Florence
    Laurel & Bay St
    Florence, Oregon 97039
    September 14, 2019

    A self-guided tour of Florence galleries featuring receptions and local artists on the second Saturday of each month year-round, rain or shine! Make sure to grab a Florence Art Passport before you start the tour. Galleries include Backstreet Gallery, The River Gallery, The Hideaway Gallery, Florence Regional Arts Alliance, many professional studios and several displays of art at local businesses.

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