Florence

Located on Highway 101 on the central Oregon Coast (in fact, almost at the exact center) is Florence—Oregon’s Coastal Playground. Big sand dune adventures (dune buggies, ATVs, sandboarding, camping) are near the top of the list of things to do. But with miles and miles of uncrowded beaches there is horseback riding, beachcombing, tide pooling, kite flying, boogie boarding, surfing, kiteboarding, and romantic sunset beach walks. Oh, and there are ancient forests for hiking, foraging, biking, and finding waterfalls. In between there are more than a dozen pristine lakes within a dozen miles, the Siuslaw River, and all kinds of fishing, crabbing, and clamming. If in-town adventure is more your style, there is a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. World-class golf, museums, an antique district, casino gaming, and a public events center with international caliber shows round out the offerings.

Featured activities

  • Deadwood Covered Bridge

    Florence, Oregon 97439

    The architectural elements of Deadwood Bridge are quite unique. Flooring was installed on a slant so that traffic rounding the corner onto the bridge would travel more safely. Other elements include false end beams, semi-elliptical portal arches with trim, and large openings along the west elevation. The cost to build the bridge totaled $4,814, and it became a part of the state's secondary road system.

  • Florence Area Chamber of Commerce Visitor Center

    290 Hwy 101
    Florence, Oregon 97439
    (541) 997-3128

    Florence is “Oregon’s Coastal Playground!” An award-winning destination for outdoor adventure, romantic getaways, family vacations, arts and culture, connecting with nature, or building and growing a business. Florence has recently been named “Second-Best Small Town in the Northwest” and “Second-Best Small Town In America for Adventure” by USA Today; one of TripAdvisor’s Top-25 Family Weekend Getaways With Kids, Expedia’s Most Beautiful Town, one of the “8 Coolest Cities You Must Experience Yourself” by Flights.com, and The Oregonian/OregonLive.com Reader’s Choice for Best Coastal Getaway. We couldn’t agree more. Experience the area yourself, and make Florence your coastal playground!

Featured accommodations

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

Featured Events

  • National Theatre Live Screenings at City Lights Cinema

    City Lights Cinemas
    1930 Hwy 101
    Florence, Oregon 97439
    (541)305-0014
    October 3, 2018 - March 2, 2019

    City Lights Cinema in Florence screens two performances each of several filmed performances of Britain’s National Theatre Live. The works will be broadcast from London’s West End, where each play has received critical acclaim and public attention. Each play will have an evening showing on Wednesday and a matinee showing the following Saturday.

    • ​October 3 & 6 – "Julie" starring Vanessa Kirby and Eric Kofi Abrefa and directed by Carrie Cracknell
    • October 17 & 20 – "King Lear" starring Ian McKellen and directed by Jonathan Munby
    • November 21 & 24 – "Allelujah!" written by Alan Bennet
    • December 12 & 15 – "The Madness of King George" starring Mark Gatiss and Adrian Scarborough
    • January 9 & 12 – "Antony & Cleopatra" starring Ralph Fiennes and Sophie Okonedo and directed by Simon Godwin
    • February 27 & March 2 – "I’m Not Running" starring Sian Brooke and written by David Hare

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  • Florence Winter Music Festival

    Florence Events Center
    715 Quince St.
    Florence, Oregon 97439
    508.740.5503
    January 25 - 27, 2019

    Enjoy three days of music, arts, crafts, local food, libations and concert performances at the 2019 Florence Winter Music Festival. The main event will take place on Saturday evening when festival headliner John McEuen will take the stage as part of his "Will the Circle Be Unbroken" tour with The String Wizards. Chris Kokesh and LJ Booth will open for McEuen on Saturday night.

    Friday night starts the weekend off in Bluegrass-style with the up and coming North Country Band followed by Chris Jones & The Night Drivers. Jones is known for hosting SiriusXM’s Bluegrass Junction.

    Saturday is Americana day and will please with foot-stomping, crowd-pleasing harmonies and instrumental skills reminiscent of America’s days of yore. "AmeriCeltic" duo Castletown will begin the day, followed by quartet True North. Multi-instrumentalist and talented vocalist Eli West will play in the afternoon with a subsequent show by Winter Music Festival 2018 fan-favorite, Cabin Fever NW. A nearly three hour break will take place before the evening’s headliners.

    Sing your heart out as you wind down the weekend with Gospel music by local artists. Marty Adams & Friends, Andiel Brown and Laura Merz and The Community Chorus will all perform. Brown is the University of Oregon’s Gospel Choir Director and has directed the Gospel Choirs and Ensembles of the University of Oregon to national prominence and international tours.

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  • Florence Crab Crack

    Florence Events Center
    715 Quince St.
    Florence, Oregon 97439
    541.997.9110
    February 2, 2019

    Enjoy Oregon Coast crab along with pasta, coleslaw, garlic bread, sodas, coffee and dessert. A no-host bar will be available. There will also be a silent auction held during the event that will include a beautiful selection of items. Advance purchase is required, and only 400 tickets will be sold. The deadline to purchase tickets is January 25, 2019. For more information, to arrange group seating or to purchase tickets, please contact Florence Food Share at (541) 997-9110 or go to their website, linked above. Tickets also are available (after December 1) Monday through Friday, 10 a.m. to 1 p.m. at Florence Food Share (2190 Spruce St).

    All proceeds will benefit the hunger relief efforts of Florence Food Share, an emergency and supplemental food pantry serving individuals and households in West Lane County.

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