Florence

Located on Highway 101 on the central Oregon Coast (in fact, almost at the exact center) is Florence—Oregon’s Coastal Playground. Big sand dune adventures (dune buggies, ATVs, sandboarding, camping) are near the top of the list of things to do. But with miles and miles of uncrowded beaches there is horseback riding, beachcombing, tide pooling, kite flying, boogie boarding, surfing, kiteboarding, and romantic sunset beach walks. Oh, and there are ancient forests for hiking, foraging, biking, and finding waterfalls. In between there are more than a dozen pristine lakes within a dozen miles, the Siuslaw River, and all kinds of fishing, crabbing, and clamming. If in-town adventure is more your style, there is a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. World-class golf, museums, an antique district, casino gaming, and a public events center with international caliber shows round out the offerings.

Featured activities

  • Deadwood Covered Bridge

    Florence, Oregon 97439

    The architectural elements of Deadwood Bridge are quite unique. Flooring was installed on a slant so that traffic rounding the corner onto the bridge would travel more safely. Other elements include false end beams, semi-elliptical portal arches with trim, and large openings along the west elevation. The cost to build the bridge totaled $4,814, and it became a part of the state's secondary road system.

  • Carl G. Washburne Memorial State Park

    US 101, 14 miles N of Florence, Oregon 97439
    541-997-3641

    Washburne is located on the east side of Highway 101 with a buffer of native plants between you and the highway. The campsites are spacious. There are several trails of varying difficulty leading from the campsites to the beach, wildlife viewing areas and second-growth forests. A walking trail leads you under the highway to a five mile sandy beach and a day-use area, where you\'ll find space to watch whales, hunt agates, beachcombing and picnic.

Featured accommodations

  • Driftwood Shores Resort & Conference Center

    88416 1st Ave
    Florence, Oregon 97439
    541.997.8263

    Driftwood Shores is the ultimate place to call home for your vacation, being the only oceanfront lodging property for mile. You will be merely steps away from ten miles of uninterrupted beautiful beaches. Whether you’re here with family, planning a trip with your closest friends, or looking for a place to spend a little quality time with a loved one, you’re sure to discover something truly special on the shores of the Oregon coast. Breathtaking views of the Pacific Ocean are just the beginning of this exceptional destination; the refreshing coastal air and bright sunshine is sure to help you rejuvenate on your stay, no matter how long. We are conveniently located close to the Oregon Dunes National Recreation Area, Sand Master Park, Sea Lion Caves and Heceta Head Lighthouse.

  • Vacasa - Florence

    3298 Hwy 101
    Florence, Oregon 97439
    (541) 997-6235

    There's no better way to truly experience Florence, Oregon than by living like a local in a private vacation home! Vacasa has dozens to choose from, including cozy cottages right downtown, waterfront retreats on the Siuslaw River and Siltcoos Lake, and oceanfront homes steps from the sandy beach. Every Vacasa home in Florence is unique, but many offer private hot tubs, full kitchens, fireplaces, WiFi, and pet-friendly policies. Find your ideal retreat today—visit Vacasa.com for detailed descriptions and photos of each property, along with customizable search and easy online booking.

Featured Events

  • Second Saturday Gallery Tour in Florence

    Historic Old Town Florence
    Laurel & Bay St
    Florence, Oregon 97039
    541-991-8213
    January 12 - December 14, 2019

    A self-guided tour of Florence galleries featuring receptions and local artists on the second Saturday of each month year-round, rain or shine! Make sure to grab a Florence Art Passport before you start the tour. Galleries include Backstreet Gallery, The River Gallery, The Hideaway Gallery, Florence Regional Arts Alliance, many professional studios and several displays of art at local businesses.

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  • Heceta Head Lighthouse Birthday Party

    Heceta Head Lighthouse Bed & Breakfast, Interpretive Center and Gift Shop
    92072 Hwy 101 S
    Florence, Oregon
    866.547.3696
    March 30, 2019

    Celebrate the Heceta Head Lighthouse’s birthday. This family-friendly event will have live music, food and games. Tour the keeper’s house, explore the lighthouse and shop for souvenirs, books and videos at the gift shop.

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  • Florence Fest

    Florence Events Center
    715 Quince St.
    Florence, Oregon 97439
    (541)997-9136
    April 26 - 27, 2019

    The Florence Fest is a "sensory experience for your eyes, ears and palate." Carefully selected boutique Oregon wineries are featured alongside seven jazz acts and a juried art show. Jazz acts range from premier Northwest acts to the internationally known. The Florence Regional Arts Alliance will host the 50+ piece art show which will also have works for sale. This event is for those ages 21 and over.

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